Abi Connick – The Client Process

Course overview

Introduction

• Why ‘The Client Process’ is Important
• Overview of the Course

Handling Enquiries

• Handling Client Enquiries & Mastering Discovery Calls
• Watch a Discovery Call (Real-life example)
• Putting together a WINNING Project Proposal

Onboarding

• What is Onboarding?
• Creating Your Client Contract
• Invoicing Your Client
• Setting Up Your Client Portal

Overview of Brand Strategy

• Introduction to Brand Strategy
• Your Guide to Hosting a Brand Strategy Call
• Watch a Brand Strategy Call (Real-life Example)

Brand Foundations

• Introduction to Brand Foundations
• Identifying a Brand’s Purpose
• Identifying a Brand’s Mission
• Identifying a Brand’s Vision
• Identifying the Brand’s Values

Brand Positioning

• Introduction to Target Audience
• How to Research & Gather Data (Target Audience)
• Creating Audience Personas (Target Audience)
• Identifying the Audiences Problems & Solutions (Target Audience)
• Mapping out The Buyer’s Journey (Target Audience)
• Introduction to Competitor Analysis
• Identifying the Competitors (Competitor Analysis)
• How to Research & Gather Intel (Competitor Analysis)
• Presenting Your Findings (Competitor Analysis)
• Identifying the Competitive Advantage (Competitor Analysis)
• Introduction to Personality & Voice
• Determining a Brand’s Personality (Personality & Voice)
• Determining a Brand’s Voice (Personality & Voice)

Sales Page:_https://abi-s-site.thinkific.com/courses/the-client-process