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Analytics Mania – Google Analytics 4

$32.00

SKU: 11884 Category: Marketing

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Table of Contents

What will you learn in this course?

In this Google Analytics 4 Course, you will learn:

How to properly plan your analytics setup
How to decide what is important to track and how to pick correct metrics (KPis)
How to configure your Google Analytics 4
How to build reports based on your business goals
How to analyze the data and how to get value out of it

A course that focuses on getting value out of your Google Analytics 4 data

Most Google Analytics courses in the market focus on GA features and how to navigate the reports. But that’s it.

But how do you know if you are collecting meaningful data?

What should you do with the data in your GA4 reports?

This course will help you with that. It will show you the entire process from proper planning, to setup, then reporting, and then getting value/insights out of your data.

Additionally, this course is:

Regularly updated
Filled with practical lessons + you will apply them on a sandbox website
With easy-to-understand explanations of complex concepts
With a clear step-by-step process (not just filled with random tutorials)
With time-saving resources (exclusive templates and checklists)
With support from the instructor and other students
With lifetime access (no deadlines and expiration dates)
Taught by one of the top GA practitioners in the world

Want to learn more? Keep reading.

Learn how to get insights with GA4, not just features and interface

Understanding GA4 features, data model, the interface is important. Sure. But in the end, it’s just a tool. What you do with that tool and those features – that’s what matters.

To get value out of your analytics tool, you must go beyond features. You also must:

understand your business/client and its goals
ask questions related to those goals
measure what matters
get insights out of that data

For those who often get stuck/lost in the sea of GA4 tutorials

Yes, there are many other resources online that will teach Google Analytics 4 (videos, blog posts, free/cheap courses, documentation). But that comes with its own price:

Most of those tutorials focus on features, not analysis
You don’t have a clear learning path, the process is chaotic
It’s easy to get lost in the documentation

As a result, you get stuck very often and thus waste even more time. If you convert that wasted time into money, it will probably be even more expensive than a Premium GA4 course.

Instead of trying to figure things on your own and wasting months, you could be up-and-running with GA4 in several weeks. And that’s possible with this course.

Here I show both – features and how to work with data in your reports.

What can you expect from this course?

11 modules

100+ bite-sized videos that will show you an easy-to-follow step-by-step process of how to learn GA4 as soon as possible and make the best out of it. Since we go beyond just GA4 features, there are more things to learn. Thus the course will be a long one (~15+ hours).

Practical knowledge and a sandbox website

This Google Analytics 4 course is not just “sit back and watch”. The best way to learn is to do, therefore, in some lessons, you will have to complete practical tasks on an actual website (you can use either your own site or a sandbox website provided on this course). Also, you will be using two GA4 properties: your own and the official Google’s demo.

Exclusive time-saving resources

Enroll and get access to a bunch of ready-made templates/checklists that will save you time on every new analytics project that you work on.

Support & Personal Feedback

Got questions? You will get the answers. Enroll now, and you will get multiple options on how to get help. You can join the private Facebook group of my students. Also, there is a comment section under each lesson where we can discuss. Last (but not least), you can contact me via email.

Quick quizzes

At the end of every module, there is a quick quiz to check what you have learned. It’s a great way to ensure that you have gained the most out of lessons.

Lifetime access to the course & Free Updates

Your Google Analytics 4 course purchase includes lifetime access to the training materials. If you want to revisit a particular topic of the course, you can come back here anytime. Also, every time the course is updated, all students get that for free.

30-day money-back guarantee

If you complete this Google Analytics 4 Course and still don’t understand GA4, email me for a refund. No questions asked.

Is this Google Analytics 4 course right for you?

This course is for those who are just starting with GA4 or those who have some experience (but want to significantly improve their skills). You should enroll if:

You want to learn how to use GA4 properly
You want to learn not only how to setup GA4 but also how to analyze the data you collect
You’re lost among countless GA4 resources online and struggle to connect the dots
You want to prepare for the future where GA4 will be the main analytics platform

This course is NOT for you if:

You want to learn how to use BigQuery with GA4
You are already an experienced GA4 user

This course also contains several lessons related to mobile app tracking with Firebase (its setup). But most of the content is focusing on web tracking.

This course is on-demand. You can learn at your own pace and apply new knowledge to your own Google Analytics account. Access 24/7.

Course curriculum

Here is the list of topics that you will learn in this course. Lessons are practical and you will practice some lessons on a sandbox website (that the course provides).

Have a question?

Module 1: Planning your analytics

One of the biggest mistakes that Google Analytics users make is to start with the implementation. This leads to chaotic setups and often useless data. This module will help you plan meaning configurations that will later become useful insights. Topics covered:

How to identify business goals and objectives
How to identify KPIs (Key Performance Indicators)
How to find out what’s important to track
How to prepare a measurement plan
How to prioritize your setup

Module 2: Setup part #1 – overview, admin panel, installation

Once you have a plan, it’s time to start implementing it. First, let’s get familiar with the interface of GA4. Topics covered:

Exclusive GA4 setup checklist (with almost 40 list items)
Overview of the interface and admin panel
Recommended structures of your GA4 property
How to install GA4 on websites and mobile apps (Android example)
How to test your setup
Important settings of your property/data streams

Module 3: Setup part #2 – event tracking, conversions, purchases

Now let’s send additional data to your Google Analytics 4 property. Topics covered:

How to prepare a tag implementation plan
Event tracking (on websites and mobile apps (Android example))
Purchase tracking, conversions, conversion modeling
Event parameters vs custom dimensions
Recommended event naming convention

Module 4: Setup part #3: other things to consider

Additional things to keep in mind. Topics covered:

User-scoped custom dimensions, User ID
Custom metrics
Scope in GA4
Audiences
Integrations with Google Ads, Google Optimize, BigQuery, Search Console

Important: This course will not explain how to work with BigQuery and how to query data there.

Module 5: Privacy in Google Analytics 4

An overview of features and settings related to privacy in Google Analytics 4. Topics covered:

Privacy controls in GA4
Getting consent before tracking
Introduction to consent mode

Module 6: Reports part #1 – standard reports

Let’s get familiar with standard reports in Google Analytics 4. Topics covered:

Acquisition
Engagement
Monetization
Other reports
Metrics and dimensions

Module 7: Reports part #2 – Explorations, custom reports

You will learn how to build custom reports with explorations. Topics explained:

Free form exploration
Segments, comparisons,
Funnel exploration
Path exploration
Segment comparison
Cohort analysis,
Current alternatives to views, etc.

Module 8: Reports part #3 – marketing campaigns and attribution

Let’s learn how to analyze the results of your marketing campaigns:

UTM tracking, recommended naming convention
Analyzing traffic sources and marketing campaigns
Attribution
Advertising reports

Module 9: Reports part #4 – funnel tracking

If you have a website, you want the visitors to complete certain steps there. Funnel tracking can help you identify places/steps, where your visitors are dropping off the most. Those parts are where you are losing money. Topics covered:

Introduction to funnels
How to plan funnel tracking
How to setup funnel tracking
Viewing data in your reports + examples

Module 10: Getting insights from your GA4 reports

One of the most-requested modules. Let’s learn how to analyze various parts of a website to identify potential weak points that could be improved later. Topics covered: