[GroupBuy] Boyuan Zhao – E-commerce Email Masters 2.0

Onboarding

• Welcome
• Getting Support
• For Freelancers (Path To Scale)
• For Agency Owners (Path To Scale)
• Account Setup
• Account Auditing

Emails Explained

• What Is Emails?
• Interpreting Email Metrics

Email Capture

• Email Capture Strategies
• Pop-ups
• How To Use Quizzes To Capture More Emails

Email Creation

• Plain Text Or Design Emails?
• Email Design Modules
• Email Copy Modules
• Copywriting Frameworks
• Copywriting Research
• How To Communicate Email Designs To Graphics Team

Email Design Inspo Swipe File

Graphic Design

• Graphic Design Intro
• Introduction
• Email Design Basics
• Color Theory
• Typography
• Visual Hierarchy
• Accessibilty
• Design Thinking
• Live Designing
• Animations in Email Design
• Visual Moods
• Email Design Tools
• Learn by Copying
• Adaptive Email Design
• Tips, Tricks and Resources

Acquisition Flows

• Welcome Flow
• Abandoned Checkout Flow
• Abandoned Cart Flow
• Abandoned Product Flow
• Abandoned Click Flow
• Abandoned Open Flow

Retention Flows

• Customer Thank You Flow (Linear)
• Customer Thank You Flow (Product-Based)
• Customer Winback Flow
• Customer Upsell Flow
• Sunset Unengaged Flow

Campaign Planning

• Content Calendar Planning
• How To Never Run Out Of Ideas
• Campaign Frequency
• Holiday Campaigns – Best Practices With Examples
• Announcement Campaigns – Best Practices With Examples
• Content Campaigns – Best Practices With Examples
• Sales Campaigns – Best Practices With Examples
• Doubling Down Strategy For Sales
• 2 & 4 Day Double Down Strategy
• Black Friday & Cyber Monday

Deliverability

• Do This If You Haven’t Sent A Campaign In A Long Time
• What To Do If Your Deliverability Is Bad/Dead

Decision Making

• How To Optimize Flows
• How To Optimize Campaigns
• How To Optimize Pop-Ups
• How To Fix Each Metric

Communication & Reporting

• Client Onboarding
• Communication Principals

Project Management

• How To Manage Accounts Using Notion
• Notion Demo

Sales Page:_https://boyuanzhao.podia.com/ecom-email-masters-2-0

Delivery time: 12 -24hrs after paid