Brett Curry (Smart Marketer) – Smart Amazon Ecommerce
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Table of Contents
Quickly add 10–15% in revenue to your ecommerce brand:
Launch (or scale) onto Amazon in as little as 2 weeks using the proven system from a $150 million/year agency.
Get A-to-Z instructions from Amazon expert Brett Curry on how to set up a high-converting storefront, manage product logistics & use his advanced marketing tactics to unlock the world’s largest ecommerce marketplace.
Today, the opportunity for real brands to scale on Amazon is greater than ever.
It’s without a doubt the biggest online marketplace in the world, and the potential upside is huge.
But there are some downsides, too — like lower margins, higher volatility and the fact that you don’t “own” the customer data.
That’s why we waited years before expanding onto Amazon.
But once a brand reaches a certain size, the benefits of scaling onto Amazon far outweigh the challenges:
1. Yes, the margins are lower than Shopify, BUT…
So are the CPAs, and now we’ve acquired thousands of new customers who were loyal Amazon shoppers — who were never going to buy from our Shopify store.
2. Yes, the platform can be volatile, BUT…
That’s true for every sales channel (iOS reminded us of that). By scaling onto Amazon, we diversified our revenue streams and made our business more stable overall.
3. Yes, the customer data is hidden, BUT…
Amazon has new tools that make it easier to build brand loyalty, increase repeat purchases and provide a customer-centric experience without owning the customer data.
Plus, having a successful brand off-Amazon is a huge competitive advantage.
Over the last four years, Amazon has shifted away from generic products and has invested billions into helping sellers grow real brands.
And unlike other Amazon merchants, if you already run a D2C business then you can leverage that brand awareness to charge premium prices and scale even faster.
That’s how we were able to launch our Amazon store and accelerate sales from $0 to $5 million in the first 12 months.
Brett and his team have used this Amazon scaling system to grow dozens of brands, including high-profile clients like Native and Organify.
And in his experience, clients who scale their brand onto Amazon typically see a quick 10–15% increase in sales with little-to-no impact on other channels.
Launching on Amazon is Smart… Just Ask Us
We’ve seen first-hand how powerful these strategies can be. In 2020 Brett and his team applied this process to BOOM!, and within the first 12 months, they helped us generate $5MM from our new Amazon store.
BOOM! had an uphill battle breaking into the marketplace because of low-value knock off products capitalizing on our brand. But Brett’s Defense // Acceleration Method helped us tackle these challenges while building out a high-converting storefront and driving new customer growth with profitable ads.
Sales Page:_https://smartmarketer.com/smart-amazon-ecommerce/
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