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[GroupBuy] Clarity Call Cheatsheets – Katelyn Bourgoin

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GET EXPLOSIVE CLARITY ABOUT WHAT WORKS WITH ANY AUDIENCE, FAST…

It’s super f*cking frustrating. You’re doing all the things you know you’re supposed to do, but customers aren’t buying.

You sit in front of your laptop and rack your brain for answers…

Maybe you’re targeting the wrong customers? Or maybe your messaging is off? Should you try spending more time on LinkedIn? Or maybe you should focus on PR? Should you redesign your website? You’re already done that twice and it hasn’t really made a difference.

You’re sick of just trying sh*t. You want clarity about what will actually work before investing more time in the wrong projects.

I’m not talking about the surface-level why. I’m talking about the deeper, emotion-driven backstory. The real story. The one that most people won’t readily share by email or in a survey.

The specific answers you’re looking for won’t come from poking around the internet, listening in on sales calls, or watching yet another webinar. And (while they’ll never admit it) your team and clients don’t have these answers either.

The answers YOU need can only come from one source: the customer.

Talking to customers sounds easy enough. But every time you think about actually doing it, you feel overwhelmed. Before you pick up the phone and embarrass yourself or annoy your customer (or a potential customer), you need to know…

Which people should you talk to?
What should you be listening for?
How can you get them to commit to an interview?
What questions should you avoid asking?
What questions should you ask to get truthful answers?
How can you share what you learn with your team

We’ve used these templates with our consulting clients, charging up to $25K per research project. And we’ve taught these same methods to hundreds of workshop attendees who are thrilled with their results.

Now, it’s your turn to make it rain.

WHAT YOU GET

Quick Start Guide

Learn the Dos and Donts of customer interviews in this 24-page Guide so you can get the most out of every call

Interview Scripts

Always know which questions to ask next and how to guide the conversation so you get more useful answers

Customizable Interview Summary Template

Create a sexy summary of your key insights and “holy sh*t” moments to share with your team, boss or client

Interview Request Templates

Get people to say yes to an interview by asking them the right way

Note Taking Template

Know precisely what you should be listening for so you don’t miss the important stuff