[GroupBuy] Digital Marketer – 20 of Our Best Marketing Courses

$14.00

Category: Marketing

Description

DigitalMarketer’s “$20 Marketing Course Bundle” Analysis

Executive Summary:

This document analyzes a promotional offer from DigitalMarketer presenting a bundle of 20 marketing courses for a heavily discounted price of $20 (originally $1,900, a 99% discount). The offer is positioned as a way for marketers of all levels to significantly improve their traffic, leads, customers, sales, and followers, using strategies developed by DigitalMarketer and utilized by a large number of marketers worldwide. The offer emphasizes immediate, lifetime access and includes a robust 30-day money-back guarantee, further bolstering its value proposition.

Key Themes & Ideas:

Urgency and Scarcity: The offer leverages limited-time language throughout, using phrases such as “LIMITED TIME OFFER” and displaying a countdown timer (00:00:00), creating a sense of urgency for potential buyers to act quickly.
Massive Discount & Perceived Value: The core appeal is the drastic price reduction, from $1,900 to $20 (99% off). This creates a strong perception of value for the customer. The stated original value is “$5,900+”, further enhancing the appeal.
Focus on Actionable Results: The offer emphasizes tangible outcomes, targeting specific pain points for marketers: more traffic, leads, customers, sales, and followers. This is communicated throughout the offer copy as well as in the course groupings.
Proven Strategies: The copy repeatedly highlights that these are the “same exact strategies used by 70,000+ marketers around the world” and that DigitalMarketer has “certified over 70,000 people,” aiming to establish trust and credibility. The phrase “proven” is frequently repeated.
Step-by-Step Guidance: The offer states that “you will walk away with actionable step-by-step strategies” implying that the courses provide easily executable methods, which may alleviate concerns about difficulty or complexity.
Comprehensive Marketing Coverage: The 20 courses cover a broad range of marketing topics, from social media and paid ads to email marketing, funnels, and content creation. This suggests a well-rounded training approach for diverse needs.
Risk Reversal with Guarantee: The “3x The Value Or Your Money Back Guarantee” is a powerful risk-reversal mechanism. It states that if a customer is not satisfied and can’t genuinely say the offer provided 300% more value than the $20 cost, they can receive a full refund AND keep the course materials. This is a strong incentive to purchase.
Lifetime Access & Downloadability: The offer emphasizes “Instant Lifetime Access,” meaning buyers have indefinite access to the materials. They are also able to download them.

Detailed Breakdown of Key Elements:

Target Audience: The offer targets a wide range of marketers, from beginners to experienced professionals, including students, agency owners, entrepreneurs, and employees. The offer attempts to show how it is applicable to “any stage… in your marketing journey”.
Core Value Proposition: The core offering is access to 20 marketing courses that aim to increase traffic, leads, customers, sales, and followers. The core value is getting that access for an exceptionally low price.
Course Content Organization: The 20 courses are organized into sections focusing on specific desired results:
MORE FOLLOWERS: TikTok Ads, Instagram Ads, Google Ads, Video Ads.
MORE LEADS: Quiz Funnels, Giveaway Promotions, Homepage Optimization, LinkedIn Growth.
MORE CUSTOMERS: Funnel Workshop, Challenge Framework, Webinar Engineering, Conversion Sequences.
MORE SALES: Multi-Channel Marketing, Profitable Promotions, Customer-Centric Emails, Testimonial Machine.
MORE FOLLOWERS: Content Strategy, Facebook Page Optimization, YouTube Subscribers, Social Media Strategy.
Guarantees: “3x The Value Or Your Money Back Guarantee.” If a customer can’t genuinely state that the value received was at least 300% more than $20, they can receive a full refund and still keep all course materials.
FAQ Highlights:The courses are hand-selected out of over 200 courses as the best for these purposes.
Access is for lifetime.
The offer is available internationally.
The courses are primarily for intermediate and advanced marketers, but also offer value for beginners because they are structured in a step-by-step manner.
The courses are video-based and supplemented with worksheets and notes.

Key Quotes:

“Learn the same exact strategies used by 70,000+ marketers around the world to double your business and CRUSH your revenue goals in 2024!” – Highlights results and credibility.
“No matter what stage you’re at in your marketing journey, you will walk away with actionable step-by-step strategies to achieve your goals.” – Appeals to a broad audience and promises practicality.
“Since 2015, DigitalMarketer has certified over 70,000 people… leading the way for the next generation of marketers.” – Provides evidence of experience.
“And, within 30 days, if you can’t genuinely state that we did not deliver at least 300% more value than you bought this for…you will be entitled to a full refund. …and you can keep everything anyways.” – Illustrates a low risk, high reward offer.
“We’ve hand-selected 20 of our best (and proven) marketing courses to help you get more traffic, leads, customers, sales, and followers!” – Emphasizes the quality and relevance of the course selection.
“Go through the courses… Test out all the strategies… Give it a full test drive…” – Encourages full engagement and evaluation of the value.

Conclusion:

This is a highly aggressive marketing offer that heavily leverages the psychology of scarcity, perceived value, and risk reversal. The offer is designed to appeal to a large audience of marketers by promising tangible results and providing a wide array of marketing courses for an extremely low price, especially when coupled with the money-back guarantee and lifetime access. The language used is persuasive, repetitive, and action-oriented. The focus is on making the offer as attractive as possible while downplaying any potential risks for the buyer.