Table of Contents

Why Understanding Humans Matters

The idea of growth on YouTube is simple.

All you need to do is make videos people click on and watch.

But one video viewed isn’t enough – for real growth you need to create content so irresistible your viewers watch ten videos in a row and then keep coming back to your new releases, time after time.

Thats when the real growth happens. But it’s also where most channels fall down because they never take the time to try and understand what their ideal viewers are really interested in on a psychological level.

This leads to poor click through rates, and then when that all important click does come, they can’t hold the viewers attention.

This workshop will help Educational YouTubers analyse viewers on a deeper level and will teach them how to take that information and use it to come up with more interesting video ideas and content that keep viewers coming back to a channel.

This Workshop Is For:

Educational YouTube channels who:

Make videos that teach people something/anything
Feel like they have good content but poor results
Want more views on new releases
Are willing to put in time and effort to the tasks set
Want to get more suggested views
Want to build a strong foundation to grow on

What’s included

The avatar workshop contains:

9 Educational Videos
6 Short Tutorials
Avatar Planner Worksheet
Creator Case Studies

Workshop Covers

#1 Goal setting

Learn how to set and achieve clear goals, that help you determine who the people you need to appeal to are.

#2 Demographics

Learn how to establish the physical features of your viewers without relying on the YouTube Studio data which could actually be causing you more harm than good.

#3 Psychographics

This is where click through rates are built and where you’ll learn how to understand what’s actually important to your viewers and what they’ll always ignore.

#4 Interests

The best YouTubers in the world put the majority of their focus into working out what their viewers find interesting. You’ll learn how to work this out for your own channel.

#5 Measurement

The data YouTube gives you can be overwhelming but you’ll learn what to focus on to continue to tweak and refine your avatars interests.

Workshop Modules

You’ll need about 40+ minutes to consume the content and at least 6 hours to complete all the tasks set.

Module 1: GET STARTED

What is an “avatar” + Important workshop info

You need to become one of the 5%

Understanding “The Expertise Graph”

Meet Our Demo Channel

How many Avatars should you have?

Module 2: GOAL SETTING

Goals

How to download the workshop worksheet

How to use the goal setting sheet

🚨 DOWNLOAD THE WORKSHOP WORKSHEET

Module 3: DEMOGRAPHIC

Demographic

How to use the demographic worksheet

Module 4: PSYCHOGRAPHIC

Psychographic

How to use the psychographic sheet

BONUS: This stops 90% of YouTubers getting views

Module 5: INTERESTS

Interests

How to use the interests sheet

BONUS: My method for finding great ideas

Creator Case Study – How Noah Kagan uses avatars and research to go viral

Creator Case Study – How Niklas Christl designed a video to get 5.4M views

Module 6: DATA

Using data to refine your avatars

Audience tab tutorial

Turn your Avatar’s data in to highly clickable thumbnails

Transform your skill set and ability to grow your channel in 10 weeks

Join Edutainers – The 10 week programme for educational YouTubers serious about growth

AVATAR ROAST + Q&A RECORDING

Avatar workshop – Q&A

Humans + Data + Consistency = Results

This channel is 10 months old. The strategy from day one has been to focus 100% on what the avatars find interesting.

As the system was built, the growth was average but over time as the process was implemented, the session times of viewers increased and the channel is growing fast! Currently 900 Subs a day!

Sales Page:_https://ed-s-school-81f3.thinkific.com/courses/avatar-workshop