Julian Cole – Strategy Finishing School

The Strategy Finishing School is an online platform with over 2000+ members from leading brands and agencies including Google, Netflix, New York Times, Facebook, DDB, Droga5, and W+K.

It is designed for people who have never been formally taught strategy but find themselves in a role where strategy is in their title.

With over 80+ lessons that are updated monthly and a thriving online community, the School is perfect for strategists who are looking to fast track their career.

A blindfolded strategy misfit who has never been taught the fundamentals of strategy

Looking to gain confidence in your process and role

Transitioning from another discipline to strategy and need some practical information

In a part of strategy where you’re dealing with the creative industry…

The modules help you at the three levels (Strategist, Strategy Director and Head Of Strategy).

Chapter 1 – Strategy Fundamentals (Strategist)

Chapters 2-8 – Research, Insights, Briefing, Brand Strategy, Comms Planning, Advertising Effectiveness, Business Strategy (Strategy Director)

Chapters 9-11 – Diplomacy, Management, Selling Strategy (Head Of Strategy)

You get access to all the content in the School right away.

No gated access or waiting for school to start.

The course was designed for busy strategists, meaning if you need to learn something right away you will have a video and template ready for you.

Become a part of our private Facebook community, which consists of the other members of the Strategy Finishing School; a vibrant, trusted, and talented network of strategists that you can easily bounce ideas off with.

You will have access to the Strategy Finishing School Library, which is a Google folder containing presentations and templates that have saved Julian and other strategists hours of presentation creation time.

You can copy and paste templates including strategy set up decks, content strategy, scoping strategy, comms planning, strategy department vision, to over 100+ frameworks that are designed for you to swipe and save.

All Strategy Finishing School members have lifetime access to the content, allowing you to always refer to the content throughout your career.

It was designed to help you at each stage with different content bespoke to that role.

The content in the school is also getting updated every year based on the new demands of the members of the Strategy Finishing School.

When you complete the first chapter of the Strategy Fundamentals, you will get the Strategy Finishing School certification.

The certification is recognized by Chief Strategy Officers at leading companies around the world and has led to a number of members being hired into leading strategy roles.

Unrivaled strategic ability confidence

Strategy work is seen as a centerpiece, not an afterthought

Extensive knowledge of strategy skills (comms planning, business strategy, and management) that leaves a massive impact on the company

A bigger, stronger network of trusted strategists that you can bounce ideas off and collaborate with

What is Comms Planning?

Consumer Journey Tools

Consumer Journey Mapping

Comms Framework

Comms Planning Questions

Tactical Briefing

Articulating An Idea

Idea Formula

Building Out An Execution

Campaign Ecosystem

Content Strategy (Annual)

Framework Factory

Innovation Checklist

Blueprints