Top Copywriters Failed to Defeat Parris Lampropoulus’ “Unbeatable” 7-Year Control. Here’s How I Beat It…and Went On to Produce Many More Multi-Year, Million-Dollar Controls
Years ago, superstar copywriter Parris Lampropoulus held the control for 7 years for a Boardroom, Inc. publication called Tax Hotline.
After I got one of my first major controls—for KCI’s Personal Finance—and beat the legendary Jim Rutz (the first time), Brian Kurtz from Boardroom couldn’t call me fast enough.
He wanted to know if I’d be interested in writing for Boardroom (which was every up-and-coming copywriter’s dream) and take a shot at this “unbeatable” control.
Many top copywriters had been hired to beat it. Many had failed before me.
And I’ll admit, Parris’ control really was killer. There’s a reason it stood undefeated for more than 7 years.
But there was a tiny weakness in his control…one I knew quite well, as I had already won a few controls (and earned handsome royalties) with this strategy.
So I applied this strategy to my new test promo…and it ended up K.O.-ing Parris’ 7-year “unbeatable” control. And it went on to mail for another 2 years until the product was folded.
Wouldn’t you love to know what this “stealth” strategy was? Then keep reading…
Table of Contents
Now Available! Your In-Home Version of My No-Holds-Barred LA Boot Camp Intensive
Earlier this year I revealed exactly what this secret was in my first-ever LA Boot Camp Intensive. Not only did I share my victorious Boardroom Tax Hotline control and the strategy behind it, I broke down some of my other million-dollar controls, including:
►A financial newsletter promotion that beat Jim Rutz not once, but twice…
►A joint health supplement promotion that mailed successfully for over a decade…
►An 8-year control for a memory supplement that made it one of the biggest sellers in its niche…
►And another control I wrote for Boardroom that’s still mailing more than 10 years later!
This live, one-day workshop—which I purposefully limited to just 10 attendees (and allowed one more to sneak through the door at the last moment)—took place in beautiful Hermosa Beach, California. In the room were beginning and advanced copywriters, marketers, and entrepreneurs alike.
Fortunately, I made a last-minute decision to capture ALL of this invaluable, no-holds-barred teaching and sharing.
And now my entire LA Boot Camp Intensive presentation is available to you…along with the same 60-page, 4-color Guidebook entitled “Breakthrough Copywriting Secrets It’s Taken Me 19 Years to Learn…And Will Take You Only One Morning!” that each lucky participant received!
Plus I’ve captured every word of my 3-hour presentation in a downloadable transcript you’ll want to read and refer to again and again.
A Behind-the-Scenes Look at Turning “Flops” into Million-Dollar Controls
In my NEW completely downloadable Virtual LA Boot Camp Intensive, which includes the videos, guidebook, and transcript I just mentioned, you’ll see the exact swipes of Parris’ 7-year control, my first try at beating it, and the test promo that beat it handily and went on to bring in the big bucks. (I’ll even send you a PDF of my Tax Hotline control with my compliments!)
You’ll get a deep dive breakdown and behind-the-scenes look at what allowed me to get this Boardroom control (and become the first female copywriter to do so!)
I even go over my first few “flops” when I was first starting out with other clients so you know WHY they failed. Plus I show you exactly how on my second “go” I turned them into multi-year, million-dollar controls!
With this kind of know-how, you can avoid making these same mistakes. Plus you’ll be able to immediately spot the holes in any control you’re looking to beat…increasing your chances of a blockbuster hit (and a FAT royalty check!)
But that’s not all. From all of these winning controls I’ve written for companies like Boardroom, Soundview, and Healthy Directions, I boiled down writing a million-dollar control into a foolproof, 5-point system in this special, never-before-released, in-home program….
Five “Most Likely to Succeed” Strategies and Techniques to Help You Hit Your Next Promotion Out of the Ballpark
While you missed the main event (and the chance to hang out with marketing legend Jay Abraham in person—yes, that was a nice last-minute surprise I arranged for my LA Boot Camp Intensive attendees!), you can get the next best thing.
In my Virtual LA Boot Camp Intensive, you’ll discover the same fool-proof 5-point system to beating “unbeatable” controls and earning handsome royalties I shared with my attendees. So the next time you write copy, you’ll be armed with my five “most likely to succeed” strategies and techniques to hit your next promotion out of the ballpark.
It took me 19 years to master all of these breakthrough secrets (and some visits to the “school of hard knocks” along the way!) Lucky for you, thanks to this boiled-down 5-point system, in-depth Guidebook, and video presentation it can only take you a single morning or afternoon of your time.
A-List Secrets to Breakthrough Copy You Can Apply to Every Sales Promotion You Write
It gets even better. In my Virtual LA Boot Camp Intensive, each minute and page is jam-packed with A-List secrets to million-dollar copy you can apply to sales pages, emails, magalogs, VSLs and other promos, including…
- Throw out your rule book! This is my #1 principle of direct mail copy from when I beat Jim Rutz’ promotion– and kept the control for over 3 years (financial promos almost never last a full year!)
- The taboo emotion my winning headline exposed to beat Parris Lampropoulus’ “unbeatable” 7-year control (This is how I became the first female copywriter to win a Boardroom control!)
- The world-class copywriter’s secret to predicting if your headline will fail miserably before you even test it (this won me a control that mailed for over 10 years!)
- Facing writer’s block? Do this quick 1-minute search trick and you’ll be overflowing with big ideas!
- Want to fast-track your way to the A-List and win control after control? Stop making this common headline mistake even veterans fall prey to
- A non-technical formatting trick that keeps your audience reading every single word of your copy and wanting even more
- The simple 3-word secret to writing fascinations and headlines in million-dollar controls. My triple-punch formula reveals what separates A-List bullets from the rest. Miss ANY of these punches and say goodbye to your profits!
- The single question I always ask myself and coaching clients when crafting an irresistible, mouth-watering bullet
- One common yet overlooked word that makes the claim in your headline both believable and enticing to your prospects (you probably say this word every day!)
- The one word you should AVOID using in your copy whenever possible. You’d be amazed how many times it sneaks into your writing!
- Is your guarantee stopping your prospect from buying? This little-known trick helps you formulate an ironclad, no-brainer guarantee even the most skeptical buyer can’t resist!
- And much more!
PLUS: Hard-won Secrets to Move Your Copywriting Career Ahead Farther and Faster
In my Virtual LA Boot Camp Intensive, I also reveal hard-won client strategies and success secrets to move your copywriting career ahead farther and faster. For example…
How to know when to ask for an advance (hint: just about always!) and how much of one to ask for. Plus when you should require a full 100% payment up front
Client “red flags” to watch out for. Ignore these signs at your own peril (I wish I had!)
My top 6 secrets for getting paid top dollar (and getting the R-E-S-P-E-C-T you crave)…including one most top copywriters would NEVER admit to using, but often do
The Dale Carnegie principle that makes it a snap to connect confidently with prospective clients at the next conference you attend—works even if you’re shy and get tongue-tied
Why “spec” is a four-letter word in my book. What you must know before you ever agree to do any kind of work this way
The truth about royalty-only deals…are they worth the risk? Here’s my take on it
How to do research right—and make it your “secret weapon” to winning bigger controls!
The one thing you should ALWAYS do before you hand in your “first draft” to a client
And much more!
About Kim Krause Schwalm
KIM KRAUSE SCHWALM was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywriting career in 1998.
Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She’s racked up dozens of successful direct mail and online controls, beating legendary copywriters and becoming the first female copywriter to get Boardroom control.
Kim writes winning copy and creates breakthrough marketing strategies for leading companies such as Soundview, Bottom Line, Agora, Green Valley Natural Solutions, and many others both in the United States and from England to Germany to Singapore.
She holds a Bachelor of Science in Mathematics and Statistics from Miami University in Ohio, and earned her MBA in Marketing from Loyola University Maryland. Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing- savvy” advantage.
She’s one of the few top-level copywriting veterans who’s still writing copy for clients…while being willing to share her success secrets to help up-and-coming copywriters go from “good” to “great”.
Sales Page: _https://kimschwalm.lpages.co/virtual-la-bootcamp-intensive-program-sales-page/