What you will learn
A comprehensive course that will teach you the strategies and tactics to optimise your eCommerce website for search engines (SEO), and for conversion (CRO).
- Choosing an eCommerce CMS
- Choosing and configuring site search for SEO
- Configuring and optimising product categories
- Product filters for SEO
- Inventory management
- Analytics and measurability
- Marketing and ‘wowing’ your customers
- … and much more!
About my course
“My face has actually never spent so much time in front of a camera diving into ecommerce before. This is PACKED!
Of course, there’s no way I could put out an all singing and dancing ecom SEO course without dropping CRO knowledge bombs too. The two disciplines are destined to be together and there’s plenty of both in my ecommerce course.
Leverage both SEO and CRO to increase your organic traffic and then double-down on your organic sessions to generate more sales. I share how you can make it easier for your customers to buy and how to identify and remove friction points too.
There are case studies for days, buckets of detailed walkthroughs, and real-world deepdive examples in abundance.
From the product page all the way through to category (PLP) pages, search results, merchandising, personalisation, how to choose an ecom CMS and quite literally the kitchen sink (I use a kitchen sink as an actual example in such a lesson.)
Whether you’re brand new to ecommerce, an in-house or agency pro wanting to brush up your ecom game, or you’re working on your own cool ecommerce project, this course is ideal.
Last but not least, as a bonus, I’ve also been told I have, and I quote “A honey-smooth voice” so I’m easy to listen to even if I’ve a face for radio! I’ll see you on the first module.”
~ Luke C.
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