Mike Hardenbrook – The Cold Email Academy

The Cold Email Academy

The Sales System Used to Generate $1.2m In 18 Months

Your Instructor

Mike is currently the Chief Strategist for GrowthGeeks.com, a marketplace for hiring marketers on-demand and CMO of GrowthHacker.TV.

He’s founded several successful startups (3 bootstrapped, 1 VC funded) and specializes in using email to grow B2B sales into the millions.

His work has been seen on Inc, Forbes, Techcrunch, NextWeb, & Entrepreneur.

He is also a mentor to accelerator programs at Dreamit Ventures, Baylor, and Univ. of Chicago

Mike Hardenbrook – The Cold Email Academy

Welcome to the Cold Email Academy

• Gettinged – What You Need To Know Beforeing The First Lesson
• Cold Email Academy Cliff Notes
• Cold Email Masters Workbook
• Software, Tools, & Leads Discount Bonuses (0:34)
• Template Scripts, Sequence, and Psychology

Cold Email Bootcamp

• How to Take Action with This Course (2:21)
• The 4 Core Principles to Build a Sales Machine (3:15)
• How to Use Cold Email to Grow Your Business (3:10)
• The Cold Email Mentality (2:32)
• Who Uses Cold Email Successfully (2:23)
• Debunking the Myths (2:38)
• Types of Cold Email Campaigns (4:01)

Best Practices with Cold Email

• Intro to Targeting with Cold Email (1:54)
• Targeting with Cold Email (3:13)
• Lets Create Your Perfect Prospect (4:00)
• Customer Persona Worksheet
• Customer In Context by Steve Blank

DIY Prospecting (Like a Boss)

• Intro to Prospecting Like a Boss (1:15)
• DIY Prospecting Benefits and Drawbacks (3:47)
• Purchasing Leads: Benefits and Drawbacks (3:16)
• DIY Prospecting Built to Scale (2:02)
• Types of Emails We Want (2:18)
• Prospecting Apps and Extensions (8:28)
• Prospecting Google, Linkedin, Directories, and Forums (6:36)
• Prospecting Competitors, Angellist, Product Hunt, and Twitter (9:17)
• Super Fast with Linkedin (4:09)
• Turning Directories into Emails (3:50)
• Targeting Based on Software (1:40)
• The Twitter Hack (4:19)
• My Secret Source (3:45)
• Scrubbing Your Data (1:50)
• Scale Wining Sources with Outsourcers (6:29)
• Instructions for Organizing Data Sources (2:13)

Purchasing Prospect Leads

• Do You Need Any Help? (0:24)
• Types of Lead Brokers (3:43)
• Calculate Your Estimate ROI (2:33)
• Outreach and Working with a Rep (2:07)

Writing Irresistible Cold Emails

• Writing Irresistible Cold Emails (1:22)
• Defining Your One Thing (0:54)
• Content, Length, Spacing, and Punctuation (3:45)
• The Connect-the-Dots Formula (3:14)
• The Soft Touch Formula (6:08)
• 3 Levels of Personalization (7:52)
• Your Call to Action (1:19)
• Quick Hack for Composing Emails (1:24)
• Subject Lines that Get Opened (3:55)
• The Do’s and Don’ts (3:30)
• How to Address Your Recipients (3:05)
• Signatures and using PS, BTW and FYI (3:50)
• Spot Checking Your Emails (2:22)
• Compliance and References (2:44)
• Compliance – Can-Spam Resource

Follow-up Sequences that Convert

• Follow-up Sequences that Convert (1:59)
• How Many Follow-up Emails to Send (2:49)
• Is Your Sequence Annoying? (4:02)
• Follow-up Sequence Breakdown (9:26)
• Sending Cadence (2:44)
• Using Humor in Your Follow-ups (2:57)

Delivering Your Email at Scale

• Ready to Hit Send!? (1:34)
• Sending Emails with a Plan (0:50)
• Apps to Send in Bulk (4:06)
• GMass Sending Extension (Easy and Inexpensive) (4:06)
• Setup Your Email Alias (2:17)
• Important Tout Update
• Hacks to Bulk Import Your Prospects (3:04)
• Formatting Your Templates (3:55)
• How to Send Custom Emails in Bulk (3:46)
• Setting Up Follow-up Campaigns (2:50)
• Typical Open, CTR, and Bounce Rates (2:23)
• Setting Up Seed Accounts and Do Not Mail Lists (2:19)
• You Did it! Final Thoughts (0:29)

Sales Page: _https://knowledgelyco.teachable.com/p/the-cold-email-academy