Table of Contents
What You’ll Learn In This Course
The Content Lifecycle
Discover how to create stellar content for all 3 stages of the marketing funnel. When you know this, you’ll be able to attract new visitors to your site and take them on a journey from Awareness through Product Evaluation and all the way to Conversion.
Content Technology Needs
Learn the 8 types of technology you need to succeed as a content marketer. We’ll also give our recommendations for each type of technology to ensure you get the most effective and user-friendly tools available.
Blog Marketing Mastery
Master the 12 critical aspects of building a successful blog. You’ll learn what types of posts to publish, the secret to writing great content, how to create high-converting lead magnets, and more.
Content Distribution
Learn how to effectively get your content out into the world and increase your exposure using a combination of email marketing, SEO, paid distribution, and social media promotion.
Content Marketing Mastery Course Details
In this 8-hour course you’ll learn everything you need to know about content marketing. You’ll learn about the right type of content for the right visitor, and exactly how to distribute it!
Module 1:
Creating Your Customer Avatar
Lesson 1: Start Here
Lesson 2: What To Expect
Lesson 3: The What and Why of Content Marketing
Lesson 4: Creating a Customer Avatar
Lesson 5: Content Technology
Lesson 6: The Marketing Funnel
Module 2:
Top of Funnel Content
Lesson 1: TOFU Goals
Lesson 2: TOFU Content Types
Lesson 3: TOFU Metrics
Lesson 4: YOUR TOFU Content Plan
Module 3:
Middle of Funnel Content
Lesson 1: MOFU Goals
Lesson 2: MOFU Content Types
Lesson 3: Lead Magnet Checklist
Lesson 4: MOFU Metrics
Lesson 5: Your MOFU Content Plan
Module 4:
Content Marketing Metrics
Lesson 1: BOFU Goals
Lesson 2: BOFU Content Types
Lesson 3: BOFU Metrics
Lesson 4: Your BOFU Content Plan
Module 5:
Blog Marketing
Lesson 1: How To Use This Section
Lesson 2: WordPress Basics
Lesson 3: 212 Blog Post Ideas
Lesson 4: The Editorial Calendar
Lesson 5: Writing Headlines
Lesson 6: 8 Post Types
Lesson 7: Inserting Calls To Action
Lesson 8: Finding and Managing Writers
Lesson 9: Writing/Editing Great Content
Lesson 10: Lead Magnets and Blogs
Lesson 11: Opt-In Boxes and Squeeze Pages
Lesson 12: Repurposing Content
Lesson 13: Blog Launches
Module 6
Content Distribution
Lesson 1: How To Use This Section
Lesson 2: Content Distribution Basics
Lesson 3: Organic Content Distribution: Email
Lesson 4: Organic Content Distribution: SEO
Lesson 5: Organic Content Distribution: Social
Sales Page:_https://www.digitalmarketer.com/lp/training/content-marketing-mastery/