Without creating videos, hiring a graphic designer, or investing a ton of time (and money) in complicated course delivery platforms
Sometimes, we overcomplicate things.
Take online business for example. So many people are overwhelmed with all the things they think they have to do, that they never actually get around to doing what matters most: helping their customers to succeed.
I hear from so many online business owners who are completely overwhelmed with all the decisions they have to make and all the tech they have to master before they can create and launch a new course.
What’s worse, they’re oftentimes trying to make those decisions and master the tech and write the course materials all at the same time.
If that’s you, then no wonder you’re feeling overwhelmed. It’s crazy making to try to do all of that at once.
Let’s make this easy
Listen. Courses and memberships and coaching programs are great. Don’t get me wrong—I’ve created many of them and will continue to. But they’re also big and complex and can take months to get off the ground. That’s especially true if you’re struggling to even figure out the mechanics of it.
And what’s worse, that course or membership might not even be what your customers really need. Often, the solution they’re looking for is far simpler. I’m talking about easy-to-create information products such as…
These types of simple information products continue to sell, because people are craving easy answers to the problems they’re facing right now. Many times, they don’t want to invest in a weeks-long course. They just want a solution.
And here’s the thing…
You already have the solution
You have the knowledge and expertise you need. Think for a minute about all the things you do every day—the things that come so easily to you that you don’t even have to think about them.
Things like planning a fun vacation with your family, or decorating your home for the holidays, or preparing for a move.
Or maybe you have business skills to share. If you’re a whiz at setting up shopping carts or planning an email funnel or planning a webinar, that information is in high demand… and it’s easy to package up and sell, without going to all the trouble of creating a video course with all the bells and whistles.
You just need a system for putting it all together in a format your customers can use.
That’s where I come in.
Since 2011, I’ve been working full-time online, first as a content and copywriter, then as an in-demand virtual assistant managing marketing technology, and finally as a digital product seller and membership site owner.
Over the years, I’ve refined my processes and designed copy-and-paste systems that I’ve personally used to create more than 60 digital products and courses—products that have earned more than $1M to date.
Today, I want to invite you to…
Here’s everything you’re getting today
Top-Selling Formats for Simple Info Products
We use simple content every day, whether it’s using a checklist to set up a new product offer, or writing a journal entry from a prompt, or following a template to create a memorable best man speech. What’s more, we recognize the value of these “jumping off points,” because not having to start from scratch makes everything so much easier.
In lesson one of Simple Content That Sells, we’ll take a look at some hot-selling checklists, templates, and worksheets, and uncover what makes them valuable, so you can replicate their success in your niche.
Low-Cost Tools for Creating Simple Info Products
One reason for creating simple content is the simplicity with which you can create it. There are no video editors to buy, no design tools to learn, no complicated membership sites to configure. Simple info products are easy to write, fast to develop, and straightforward to deliver, which means they’re perfect even if you’re time-crunched, design-challenged, and tech-averse.
In this lesson, I’ll show you how to use free and low-cost tools to quickly create and launch a simple info product, even if you’ve never successfully created a digital product before.
Four Steps for Writing Simple Info Products
It’s true. You’ll need to put some words on the page when you’re creating info products. Checklists, templates, worksheets, and other types of content might not require as many words as a multi-module course, but you’ll definitely be writing something.
In this lesson, I’ll teach you my four-step process for planning and writing these types of products. By following a proven process, you’ll avoid the overwhelm and overthinking that might be keeping you stuck.
Crafting a Tempting Product Title
We all know how important first impressions are, and that means your product title has a big job to do. In this lesson, we’ll dig into what makes a great title, and how to give your buyers all the information they need about your product in just a few short words. It’s harder than you think, but when you get this right, your sales will improve dramatically.
Creating Interactive PDFs
Want to make your digital products even more valuable for your buyers? Make them easy to use by adding interactive elements. When your buyers can type into that PDF or check off the items in a checklist, they’re much more likely to take action. And the good news is, these elements are easy to add using free, online tools. I’ll show you how in this bonus lesson.
Pricing for Maximum Profits
“How much should I charge for this?” Is a question we’ve all asked and frankly, most of the advice about pricing that you hear is dead wrong. In this lesson, I’ll give you a formula anyone can use to determine the right price for any product.