How to Launch A Successful CBD Brand. Everything you need to know to launch your Own CBD Product line from A-to-Z.
In this 8 week course on How To Launch a Successful CBD Brand by Sagelogica you will Learn:
- Exactly how a couple launched a CBD brand and got three offers for buyout from public companies within 6 months of launching
- How to implement a little-known branding technique that will make your CBD brand stand out from the crowd and get you more sales
- The exact steps we used to reach 9 million people per week on our Facebook Page and make thousands per week in sales using messenger bots
- Ways to stay compliant with your labels and website so the FDA doesn’t come knocking at your door
- How to leverage human psychology to build a high-converting sales funnel…no matter what tool or software you use
- You will know and understand how to create a brand that is attractive to investors and possibly get offers to buy your company
- Tips on exactly how to get sales and set up new accounts using a predictable and scalable process
- How to access a network of vetted professionals that will help take your CBD brand to the next level
- The best ways to drive traffic to your website and convert into sales
Table of Contents
Your Instructor
Dr. Burnetta Thomas is one of the founders of SageLogica Consulting with over 3 years of experience in the Cannabis industry.She has been instrumental in launching two of San Diego’s highest-rated and profitable dispensaries and is also the former CEO of Hemplogica, a CBD company.
Dr. Burnetta Thomas is an Air Force Veteran, former Federal Police Officer and College Professor, and, recently-crowned Queen of the Cannabis Industry. Born & raised in Milwaukee, Wisconsin, Dr. Thomas holds a Bachelor of Science Degree in Human Services, a Master’s Degree in Management & Organizational Leadership and a Doctorate Degree in Business Administration. Dr. Thomas is renowned for her published study of Success Factors of African American Female Entrepreneurs, and her work as a Cannabis Entrepreneur.
Matt Sibert is a seasoned cannabis consultant who launched 5 cannabis dispensaries, multiple CBD brands and stores in the last 6 years. Matt is an expert in Cannabis Product Development, Cannabis Marketing, Branding, Funding, CBD Store and Dispensary Start-Ups. 12+ years of experience and a wealth of invaluable insider secrets to share.
Matt and his wife Dr. Thomas inked deal to supply 88,000 gas stations nationwide.
Class Curriculum
Introduction and Course Framework
- Course Video Intro (5:34)
- Week Zero: Course Introduction (18:08)
WEEK 1: Mindset
- Mindset: Attitude is everything (27:06)
- Mindset: Know Thyself First (16:41)
- Mindset: Create a solid routine: (16:21)
- Mindset: Manifestation toolkit (17:25)
- Mindset: Work life balance (5:08)
- WEEK 1 ACTION ITEMS (1:25)
WEEK 2: Education
- Education: Rich Hemp History (10:55)
- Education: Hemp Industry Knowledge (5:16)
- Education: CBD Opportunities (10:21)
- Education: Regulatory Compliance (77:38)
WEEK 2 ACTION ITEMS (1:34)
WEEK 3: Business
- Business: Branding (18:01)
- Business: Target audience (4:02)
- Business: CBD Business Setup (10:52)
- Business: Organizational Culture (3:36)
- Business: Human Resources (9:18)
WEEK 3 ACTION ITEMS (1:05)
WEEK 4: Manufacturing
- Manufacturing: Sourcing your product (14:51)
- Manufacturing: Fulfilment (7:27)
- Manufacturing: Product Formulation (9:30)
- Manufacturing: Packaging and Design (9:53)
WEEK 4 ACTION ITEMS (1:02)
WEEK 5: Numbers
- Numbers: Important numbers to know (7:48)
- Numbers: How to Determine your costs (5:47)
- Numbers: How to attract an Investor (11:27)
WEEK 5 ACTION ITEMS (1:32)
WEEK 6: Sales & Customer Management
- Sales: Retail (11:06)
- Sales: Online (9:42)
- Sales: Tradeshow and Farmers Market Secrets (16:36)
- Sales: Customer Service (13:03)
- Sales: Sagelogica Sales System (21:27)
WEEK 6 ACTION ITEMS (1:21)
WEEK 7: Marketing
- Marketing: Facebook & Linked-In (12:58)
- Marketing: Instagram (5:20)
- Marketing: Influencers & Affiliates (14:54)
- Marketing: Marketing Strategies (18:17)
WEEK 7 ACTION ITEMS (1:36)
WEEK 8: Launch
- Launch: Launching 101 (9:45)
WEEK 8 ACTION ITEMS & COURSE CONCLUSION (1:48)
Congratulations Video (1:04)
COURSE RESOURCE SECTION
Sales page:
https://www.sagelogica.com/p/how-to-launch-a-successful-cbd-brand