Audience Building 2.0
An engaged audience is the ultimate form of leverage in the 2020s. Learn how the most resourceful founders and creators are gaining an advantage by building audiences.
You’ll learn the core principles for growing a high-leverage Twitter following and newsletter.
You’ll participate in 2 core teaching sessions, 1 live workshop, and 2 optional office hours workshops with Sahil, plus be treated to special guest appearances from Julian Shapiro, David Perell, Ana Fabrega, Greg Isenberg and more.
Beyond the value-packed sessions, you’ll also get to connect with a cohort of peers attending the course within a private community where you can support each other’s growth.
To improve the course experience, we’re limiting this cohort to 200 seats. They’re filling quickly, so join now to secure your spot.
Topics we will cover
In 2 live, 90-minute sessions, we’ll teach you the principles of how to grow a large, engaged Twitter following and newsletter audience. We’ll also host 1 live, 90-minute workshop, where you’ll have a chance to engage with Sahil directly as he works through your pieces of content and provides feedback. Finally, we will be offering 2 live, 60-minutes optional workshop office hours, providing feedback on your content examples in a more intimate setting.
- How Twitter can advance your career as a founder, a creator, or an employee
- Selecting a topic to write about—and defining your unique voice and strategy
- Building a content engine
- Writing for engagement (Twitter and newsletters)
- Growing an audience on Twitter
- Engaging your audience through a newsletter
The Audience Building course has been game-changing for me – both personally and professionally. Sahil and Julian’s frameworks have helped me go from 0 to 10k followers in 3 months with a consistent, repeatable playbook. Building an audience has helped me find mentors and meet new friends. It has also opened several professional opportunities for me – opportunities which would not have been available to me otherwise. The Audience Building course is a solid investment for anyone looking to grow their career and their influence by leveraging an online platform.
VP Marketing, CareGuide
We’ll host 5 live sessions from September 20 through 24th at 11:00 AM EST. All students will get recordings, so even if you can’t make the live sessions, you’ll get access to the content and the private community.
Who this course is for
You’re a founder building an audience to launch a product to.
You’re a creator looking to earn a living through the support of your audience.
You’re an ambitious employee seeking to grow your career through influence.
Meet your instructor
Sahil is a NYC-based investor, entrepreneur, and creator. He previously worked at a generalist investment fund with over $2.5 billion in capital under management, where he focused on investments in the consumer products and services sector. Sahil serves as an advisor to a number of startups and small businesses and is an active angel investor in 30+ early stage consumer and consumer technology companies.
In his free time, he has built a large platform focused on business, finance, and decision-making.
Sahil received an M.A. in Public Policy and a B.A. in Economics and Sociology from Stanford University, where he was also a member of the Stanford Baseball Team. During his time at Stanford, Sahil helped lead the baseball team to two NCAA Super Regional appearances, was a two-time PAC-12 All-Academic Team honoree, and twice received the Bruce Cameron Memorial Award for Excellence in Academics, Athletics, and Leadership.
01 Why audience building matters
You’ll internalize why audience building creates leverage. Then you’ll use audience building frameworks to set goals.
02 Topic selection
You’ll select a content topic that you’re qualified to publish on. And you’ll narrow your focus.
03 Creating a content engine
You’ll build a process to consistently generate high quality ideas to write about.
04 Writing well
You’ll apply a framework to identify novel ideas, and write about them in a compelling way.
05 Twitter (Zero to one)
Strategy and tactics to go from 0 to 1000 followers on Twitter, quickly. Students will implement a process to hit 1k followers within their first 3 months on Twitter.
06 Twitter (Scaling)
You’ll grow from 1k to 10k+ followers on Twitter
You’ll port Twitter followers over to an email list, and build your own email newsletter to engage your list.
08 Live workshop
Sahil will provide feedback on concrete examples submitted by students.
Delivery time: 12 -24hrs after paid