Easily sell care plans… without having to be “salesy”.
When clients decline your maintenance plan, it’s not because your plan isn’t great… it’s because they don’t truly understand how much work it takes to maintain their site on an ongoing basis.
Even if you do your best to explain this, you risk sounding like a salesperson pushing for another buck on something they don’t think they need.
But what if you could help your clients understand the challenges, they’ll face without you having to make “the pitch”?
Delivered to you in the form of an easily customizable & reusable document, The Website Owner’s Manual (or ‘WOM’) is the perfect way to communicate the benefits of a care plan in a tangible way.
How the WOM Works
The Website Owner’s Manual lays out the what, why, how, and who of essential website maintenance in jargon-free language your clients will understand.
What do your clients get?
Basically, all the information they need for the proper care & maintenance of their website:
- Technical details like their hosting provider, domain registrar, DNS records, and logins
- A maintenance schedule (for daily, weekly, monthly & annual tasks)
- A troubleshooting guide for the most common problems WordPress websites face
While any client will appreciate such a helpful document, its true power lies in its unique ability to inform clients of all the maintenance required for proper website upkeep.
Since most clients don’t have the time or expertise needed, your maintenance plan becomes the perfect solution to their website maintenance headache – you’re saving them from themselves!
The WOM was created by web designers – and we’ll provide you with the customizable template and email scripts we’ve used to convert thousands of dollars in recurring revenue, along with training videos that will teach you how to implement this into your agency’s process.
A Fully-Customizable & Reusable Template
The website owner’s manual comes in an easy-to-customize, 11-page document (available in Google Slides, Figma, and Canva) allowing you to match your branding and add your agency’s contact information.
Documentation for Important Website Details
Keep all the important records like hosting, domain registrar, login credentials, and more for your client’s website all in one comprehensive document.
Suggested Maintenance Schedule
Ensure your customer understands all the daily, weekly, monthly, and annual tasks they are now responsible for to ensure a properly maintained website.
A Troubleshooting Guide for Common Issues
Give your customers useful tips on the common problems they might face now that they are responsible for the upkeep of their entire website.
Prewritten, Tested, and Optimized Email Scripts
You’ll receive email scripts we’ve used to close maintenance contracts pre-sale, at launch, after launch, and even retain clients who tried to terminate their contract.
Training Videos on How to Use The WOM
We’ll walk you through the entire setup, customization, and delivery of your WOM, including our tips and best practices from our experience using this in our own agencies.
Access, Unlimited Use, and Updates for Life!
The WOM has the ability to pay for itself multiple times over with a one-time price for lifetime access, unlimited copies, and any future updates!