William Lee – Audience Accelerator

This course includes:

• a Course document explaining the important things to focus on with your videos.
• 8 Videos to watch where I discuss the ideas in the Course document.
• a Case Study document where I break down all of the main creative elements and show performance data for one of my videos that got over 1 million views.
• a Video Creation Checklist of the key points from the Course that I follow when creating my videos to make sure that I remember to do all the important things.
• BONUS: a list of the equipment and software that I use in making my videos.

Is this course worth the cost? Only you can decide that, but consider this:

(1) I spent a year working nearly full time on YouTube before I got to the point where I felt like I understood what matters. During that year, I tried all sorts of things and had a lot of frustration and stress wondering what I was doing wrong. How much is it worth to you to get a 1 year head start? Do you have a year – 12 long months – to spend figuring it out for yourself?

(2) There are a lot of ways to make money on YouTube, and this course is NOT about that. Keep in mind, though, that the quicker you build an audience, the quicker you can start earning. In my case, my 34 videos have earned me over $38,000 in 18 months just from YouTube advertising revenue and not including other income sources. Pretty good!

What’s more amazing to me is that in the past 5 months, I’ve not posted any new videos (I’m working on another project), yet I have continued to earn about $3,000 per month in ad revenue. That’s right – No new content, but the money (so far) continues to come in!

So weigh the cost of the course against the benefit from potentially getting faster results. I spent my career growing young software companies. Business is all about making smart investments to get better results. I believe my approach to designing video content works and can be very helpful to someone who implements it well. That said, be clear that I am NOT guaranteeing results. There are simply too many factors completely outside of my control.