BREAKTHROUGH CONVERSIONS ACADEMY
The ONLY emotional response marketing system that merges the timeless wisdom of the greatest copywriters and marketers of all time with what’s working NOW in 2022…
Into a repeatable, step-by-step process that anyone can use with ease.
This is the ONLY program where someone went through all the G.O.A.T.s of copywriting…
Dissected their work…
Reverse-engineered their brilliance…
Extracted their unique essence…
And put them all into ONE breakthrough step-by-step system that WORKS.
In fact, Breakthrough Conversions Academy is a completely NEW way to look at marketing and copywriting…
That will empower you to:
…You’ve tried something like this before but failed
…You feel mortified each time you launch a new campaign
…You often struggle with “Impostor Syndrome” or “Blank Page Syndrome”
…You despise selling to others and hate hypey marketing campaigns
…You feel like you’re stuck in your copywriting or business career
Here’s How Breakthrough Conversions Academy Will Get You There
There are 9 foundational modules…
EACH one specifically engineered and battle-tested to give you the most no-nonsense practical help to consistently create persuasive marketing messages with ease.
The Fundamental Principles of Direct Response Copywriting
In this foundational module, you’ll discover:
The Psychology Behind Persuasive Copywriting & Copy-Thinking
I promise you’ve never seen a more advanced masterclass in emotional response marketing before.
In this module, you’ll discover:
The “No-Nonsense” 80/20 Marketing Research Process
Yes, yes – I know research isn’t the sexiest of topics out there…
But it’s an absolutely essential aspect of creating winning marketing campaigns.
To make this important topic as painless and swift as possible, I scoured through thousands of pages of my notes…
Revisited scores of past projects I did with various clients…
And analyzed how the best of the best copywriters did their own research…
To come up with a totally UNIQUE blueprint for doing marketing research FAST, in a no-nonsense way.
That’s why, in this module, you’ll discover:
The “Sacred Trinity”: Big Ideas, Headlines, Leads
This is where the “rubber meets the road”…
Because Module 4 is all about the highest-impact copywriting elements out there:
Big Ideas, Headlines, and Leads… PLUS, how they actually relate to each other.
So in this module, you’ll discover:
The “Golden Thread” That Connects Your Big Idea With Your Offer
Once you know the secrets of the “Sacred Trinity”, it’s time to connect these elements with your Offer.
Module 5 reveals everything.
Inside this game-changing masterclass, you’ll discover:
How to Make Your Competition Irrelevant by Using a Unique Mechanism
Our next topic is about Unique Mechanisms…
Which are essential in today’s world of “high-market sophistication” audiences.
During this module, you’ll discover:
Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
Next up, Storytelling on STEROIDS! (which I like to call “StorySelling”)
In this module, you’ll discover:
How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
Once you have your “Big Idea”, Headline, Lead, Golden Thread, Unique Mechanism, and Stories…
It’s time to finally create an offer they can’t refuse!
So in Module 8, you’ll discover:
From “Master Structure” to Breakthrough Copy
In this strategic overview session, we’ll revisit the most important 80/20 principles of key topics like:
As You Can See…
Breakthrough Conversions Academy really is:
- The ONLY emotional response marketing system…
- Based on the timeless wisdom of the greatest copywriters and marketers of all time…
- That merges the most effective direct response principles with what’s working NOW in 2022
- Into a repeatable, step-by-step process that anyone can use with ease
And the best part?
When you join, you get lifetime access to a proven system that will always be relevant…
(INCLUDING FUTURE UPDATES!)
Because the fundamental principles of human persuasion and psychology NEVER change.
Tactics change… media platforms change… and “fashionable” things change…
But NOT fundamental human psychology!
And Breakthrough Conversions Academy is all about hacking fundamental human psychology to convert more people and make more sales.
You can use this proven system to:
Big claims, I know…
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