Table of Contents
Why start with why?
Brands that are charismatic, one in which the customer feels there is no replacement for, go beyond just fulfilling the basic requirements. They tap into deeper motivations and values of the customer.
Go beyond just the logo.
Defining your brand’s messaging means building a preferred customer journey that encompasses every customer touch point: the identity (logo), website, messaging, customer service, point of sale, signage, quality of product and service.
Attract customers with a unique identity.
A brand is defined by a person’s gut feeling about a product, service or organization. You can’t control what someone feels about your brand, but you can influence it.
Brand Messaging Kit
Personally connect with customers
Establish your distinct tone of voice that not only attracts your target audience, but keeps them coming back for more.
Bring a brand to life
Learn to marry powerful images with compelling copy that taps into the core of what the brand is.
Precisely position a company
Find out where your brand sits in the minds of customers, and what makes it different from the competition so you can market accordingly.
This kit will help determine how you communicate with your audience.
For many years, I believed that we would forever be relegated to just designing the visuals for a campaign.
As a designer, I thought that only writers could craft clever words that would breathe life into the images we made. All of that changed when I learned how to ask the right questions to draw out real insights.
This kit is the by-product of countless brand strategy meetings, research, and experimentation. It’s meant to help you go beyond the visual identity of your brand and establish its one-of-a-kind voice.
Using the four key prompts in this kit—What, How, Who and Why—you’ll learn how to determine the look/feel, tone/voice, the customer or tribe you serve, and the value proposition for the brand.
Once you tap into your ‘why,’ you’ll create a brand that’s inviting, charismatic, and relatable. After all, people don’t buy what you do, they buy why you do it.